Flower Matter is a research project aimed to promote sustainability in the cut flower industry by valorizing discarded flowers into environmentally responsible materials.

While flowers are beautiful, they have an incredibly short lifespan. Millions of flowers are planted, selected, cut, and transported across the world daily, only to end up in landfills after serving as precious gifts or exquisite decorations for such a brief period of time.

As a case study, Pak Klong Talat, a flower market in the heart of Bangkok, Thailand, generates approximately 10 tons of floral waste daily. These discarded flowers are thrown away with their packaging intact and are not considered organic waste, so they can only end up in landfills or be incinerated.

What if we could extend the life of these discarded flowers ?

By integrating material production, we can divert nearly 100% of flower waste from landfills, send the waste that comes with flowers into their proper recycling processes, offer alternatives to unsustainable materials, and enable circularity in the industry.

Visit www.flowermatter.com for more information.